Mobile Marketing Is Important

Mobile Marketing is a direct path to reach your customers through cellphones, tablets, iphones, android devices that anyone uses as their way of communication. The marketing aspect allows you reach the customer through text message, SMS messaging and also social media sites that pop up on the customer’s cellphone. The text message way of marketing will tip the email scale of a ratio of 8 to 1 some research studies have shown. Meaning the text message will be read on an eight time better ratio than sending the customer an email, not to mention if the government decides to tax the email like the postal service. Imagine the drop back usage in email if that happens.

It's important to keep your goal in mind, which is to provide your consumers information that is easy to find. An application will require a smartphone. Another issue that Mobile Marketing Is Important is in that SMS messaging will connect directly to most mobile phones and can be used as a great connection tool. It boils down to selecting an application or optimizing for your consumers. Not all consumers have smartphones, but the majority can receive SMS. You want to select the option that is available, discoverable and presentable to your specific target market. SMS doesn't limit the type of phone consumers have, this is important to remember.

I cannot stress enough that Mobile Marketing Is Important in that success is really about consistency and commitment. Companies need to think about what they are offering and continuously work to refine and measure the results of those offerings. Companies that are in the forefront of this marketing will find a great success as opposed to email marketing, not saying email is not a great way but your success rate will be much higher with mobile marketing. One because you have that direct pathway to the customer. There is so much creativity that can go into such a little device like a mobile phone. Mobile marketing forces us to understand our customers better. Like most marketing vehicles, learning what works and what doesn't is about trial and error.

Mobile Marketing Is Important in a promotional activity designed for delivery to cell phones, smart phones and other handheld devices. Some mobile marketing advertising delivered over other electronic channels such as text, graphic and voice messages. SMS messaging is currently the most common delivery channel for mobile marketing. Search engine marketing is the second-most common channel, followed by display-based campaigns. Mobile Marketing is really a great way to get in front of your customers. You have a direct line to them. Text messaging is a direct line to the customer allowing you to have their cellphone number to text message or call them is better than any email campaign. Emails will be read by some and none by others, just about everyone reads the text messages they receive. So there for you have a lot better chance of getting through to the customer, because they are more likely to read their text messages on a 4 to 1 ratio. How great is that for a company who really wants to get their message read.  The statistics are not lying it’s the wave of the future. The mobile marketing revolution is expected to be as big as the pre-launch of the internet.

The Kelsey Group, a marketing research company, predicted that Mobile Marketing Is Important, in an industry that would grow from to $3.1 billion in 2013, up from $160 million in 2008. The firm also predicts mobile marketing will account for 73% of mobile marketing by 2013, up from 24% in 2008, and that SMS-based campaigns would shrink to 9%, down from 63% in 2008. Display-based campaigns are expected to stay relatively steady, up to 18% from 13%.

 
 Mobile Marketing Is Important because the change is obvious to see, it may not be immediately be clear how this impacts business. That’s why looking at the numbers that Google regularly publishes on desktop versus mobile searches is so important, they are very likely to map to a shift in behavior from desk bound people sitting down to do “proper” work to people getting away from their desks, using their spare time to dream themselves away.

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